Testing and Tracking Your
Marketing Strategies
Developing and implementing a strategic marketing plan is an
essential part of your success. However, unless you're testing
and tracking your strategies, you may be losing a great deal of
time and money.
You can dramatically increase your sales simply by taking the
time to test and track your results. Not only will it help you
to determine what's working and what's not, but it will also enable
you to focus your efforts on the strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy
that produces results for one person may not produce results for
you.
There is no 'set in stone' strategy that works for everyone.
You must develop your own style and technique and test your results
to determine what works for you. Below are some ad tracking resources
to assist you in your testing and tracking endeavors.
Ad Tracking CGI Scripts
LnkinLite
If you're looking for a simple way to track clickthroughs, LnkinLite
may be your answer. This free script will enable you to easily
keep track of the number of clicks a specific link receives. Instead
of using your standard link within your advertising, you can use
a link created by this script. It will track the number of clickthroughs
and instantly redirect your visitors to your URL. Cost - Free
Willmaster's ProLinkz
This powerful script is a link creator, tracker, disguiser and
manager all in one. It will enable you to create uniquely coded
links that redirect to any URL you specify and count all hits
and referrers. Cost - $45.00
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