Secret Formula for Writing
Headlines that Sell
We all know the importance of a powerful headline. However, writing
a great headline isn't as easy as it sounds.
An effective headline will literally force your potential customers
to learn more. It will instantly ignite a certain emotion and
intrigue them to read on. In order to write an effective headline,
you must learn how to use specific words to achieve a specific
reaction.
Before writing your headline, you must first learn a little bit
about the basic human motivators. According to psychologist Abraham
Maslow, human behavior is always the result of one or more of
five basic needs. He listed these needs in a sequence that he
refers to as "the hierarchy of human needs."
He believes that until a less important need is met there won't
be any desire to pursue a more important need. Below are the five
human motivators, beginning with the basic needs and continuing
to the most important needs.
Physiological - Basic human needs include hunger, thirst, shelter,
clothing and sex. Safety (Security) - Human need for physical,
emotional and financial security. Social (Affiliation) - Human
need for love, affection, companionship and acceptance.
Esteem (Self Esteem) - Human need for achievement, recognition,
attention and respect. Self-actualization - Human need to reach
their full potential. When you are aware of the basic human needs,
you can incorporate these needs into your writing. A great headline
will appeal to your potential customers' emotions. You must feel
their needs, wants and desires and write your headlines with passion
and emotion.
Next
>
|
