Setting up an Advertising
Campaign through Google Adwords
If you've been struggling with your web site traffic and your
sales aren't what you had hoped for, then maybe it's time to start
paying for traffic.
Pay-per-click Search Engines provide an extremely effective means
of obtaining highly targeted traffic to your web site. The concept
is simple -- you bid on targeted keywords and receive targeted
traffic to your web site.
Overture
The most popular and probably most effective pay-per-click Search
Engine is Overture. Although the minimum bid at Overture is now
10 cents per click, if you have strategically designed your web
site to sell, paying only a dime per visitor will be well worth
the investment.
The key to using this technique effectively is to focus on one
specific product and select highly targeted keywords. This will
help you to weed out all of the window shoppers and attract your
specific target audience.
Viewing Search Terms
Most pay-per-click Search Engines will enable you to view exact
"search terms" that have been used to perform searches.
Use this to your advantage. You can find out exactly what "search
terms" are being used for your target market and place your
bids accordingly. Try to create a list of as many relevant keywords
as possible. The more keywords you bid on, the more traffic you'll
receive.
When bidding on keywords, keep in mind that in order to be successful,
you don't have to be listed at the top. Although receiving a listing
in the top three positions will produce major traffic through
Overture, most of the time, you must have a large advertising
budget to compete.
Before placing your bid, perform a search to find out how much
your competitors are paying per click. Try to place your bid so
that your listing will appear on the first page to increase your
chance of success. By selecting highly targeted, less popular
keywords, you'll not only attract a more targeted audience, but
you'll also obtain a higher listing for less money.
Next
>
|
