Organizing Your Strategies
Organizing your strategies is an important part of your success.
You must develop a weekly schedule for your business that becomes
routine. Not only will this assist you in keeping your promotions
organized, but it will also help you stay on task.
Your first step will be to decide what tasks should be performed
each day, such as link exchanges on Mondays, managing your pay-per-click
programs on Tuesday, etc.
A good way to organize your promotions is to set up a web page,
for your personal use, that will contain your complete strategy.
This page should be stored on your hard drive and not uploaded
to your server, as you don’t want it to be accessible on
the Internet.
Each section within your page should contain the appropriate
information for each of your promotional resources, such as web
site name, user ID, password (if applicable) and hyperlinked web
addresses for each web site you plan to use for your promotions.
This will enable you to open your web page each day and visit
the sites you have listed.
In addition to developing a weekly schedule, you should also develop
a separate page for each of your strategies.
For example, if you’re advertising in ezines, you should
create a page that contains the name of each ezine you’re
advertising in, web address, cost, the number of subscribers,
the ad you’re running and the results (clickthoughs / sales)
for each publication and each ad.
Next
>
|
