Mini-Sites – Highly Targeted
Sales Generators
If you're looking for a highly effective method of increasing
your Internet sales, then mini-sites may be your answer. Mini-sites
are one of the most effective marketing tools online. Not only
are they effective, but they're also very inexpensive and easy
to create.
The concept is simple. Create a one or two page web site that
completely focuses on one specific topic. Everything within that
page should have one purpose -- getting the visitor to take action.
This page should be neatly designed in standard HTML with no
Flash or fancy plug-ins and very few graphics. There should be
no banners or outside links of any kind and nothing that will
distract your visitor's attention.
The sole purpose of a mini-site is to attract highly targeted
traffic. The more targeted the better. For example, if you have
a web site that sells a number of products, a good mini-site would
focus on one specific product instead of all of the products.
You could create a mini-site for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one specific
product. Concentrate on just a few keyword phrases, as this will
help you to tighten your targeting. Remember ... the tighter the
targeting the better.
• Title - Your "Title" should contain your most
important keywords. You've probably heard that before, but I've
found a slightly different method for optimizing the title. Since
mini-sites focus on just one product, place the "most"
important "keyword phrase" first. Not just your most
important phrase, but the keyword phrase that you think people
will use when they do a search. Instead of capitalizing the first
letter, type it in lowercase, as most people type in all lowercase
letters when searching. This will assist you in ranking higher
in the Search Engine for your targeted audience.
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