Increase Sales by Building
Credibility
The Internet has opened a whole New World of information and
opportunity for all of us. However, it has also created a breeding
ground for scam artists. For this reason, many Internet users
are very reluctant to share their personal information and order
products online.
As an Internet entrepreneur, it is your personal responsibility
to ensure that your visitors feel very comfortable with you and
your web site. In order to gain your visitor's trust and confidence,
you must build your credibility.
Domain Name
In order to establish credibility, you must be willing to invest
in your own domain name and professional web hosting. Web sites
hosted on free servers are not taken seriously and will suffer
a serious loss of business. Your visitors may feel that if you
don't have your own domain, you may not be a credible company.
They'll simply take their business elsewhere.
Contact Information
Provide your visitors with your complete contact information.
This information should include your "real" postal address
and not a Post Office box number. A business that hides behind
a PO box loses credibility. It's perfectly acceptable to use a
PO box as long as you also include your postal address.
Create a page to add to your web site called "about"
and include all of the following:
• A personal or professional biography
• A photograph of yourself
• A complete description of you and/or your company
• Your web site and/or company objectives
• Your name, address, phone number and email address
It is very important that you include an "about" page,
especially if you're selling a product or service. You must do
everything in your power to put your visitor's mind at ease.
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