Implementing Your Marketing
Strategy
Developing and implementing a strategic marketing plan is an
essential part of your Internet success. Your plan must include
both short-term and long-term strategies in order to succeed.
Short-term marketing strategies are those that bring you a temporary
boost in traffic. Although these techniques are very important
to your overall plan, they are only a temporary traffic source
and must not be solely relied on. Short-term marketing strategies
include:
• Purchasing advertising • Discussion groups •
Search Engines Long-term marketing strategies are those that bring
you a steady stream of targeted traffic over time. These strategies
will continue to produce results even years down the road. Long-term
marketing strategies include: • Opt-in Lists • Freebies
• Content By creating and implementing a balanced marketing
strategy, using both short-term and long-term strategies, you
will drive a steady stream of targeted traffic to your web site.
If you use this simple formula when creating your Internet marketing
strategy and excel, you can literally guarantee your success.
Your Promotional Strategy
Creating a successful Internet presence involves much more than
designing a great web site or having the "perfect" product.
Listing your web site with the Search Engines is your first step,
however, you must not solely rely on the Search Engines to bring
you traffic. You must develop a complete promotional strategy
and work it every day.
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