Essential Software
An essential part of running a successful Internet business is
quality software. Software will play a major roll in your success.
You must be willing to invest in the software you'll need to assist
you in running your business.
Email Program
The first and most important software you'll need is a quality
email program. Although most Internet Service Providers include
email accounts for their customers, these accounts aren't adequate
for an Internet business -- especially if you get a large amount
of email. Not only do the email addresses contain your ISP's name,
but they are also very limited on features and options. There
are many email programs available on the Internet. However, the
best program I've found is Eudora. Eudora is a standalone email
program that works with any ISP. It will enable you to easily
organize your email by filtering your messages into specific mailboxes.
This feature alone can save you a great deal of time. What's more,
your email address will be your own domain -- not someone else's.
Mailing List Software
Collecting your visitors' email address is one of the most important
steps in developing a successful Internet business. You must develop
a database of potential customers if you truly want to succeed.
Publishing an ezine is a great way to accomplish this. In order
to do so, you must have a good mailing list program that will
enable you to send your potential customers personalized messages.
The best mailing list software I’ve found is Mailloop.
If you're an America Online customer, you won't be able to use
a software program that runs on your computer. You'll need to
use a program that runs with your web browser. AutoResponse Plus
(Mailing List / Autoresponder)
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