Developing Your Web Site
Once you've developed a great product and/or selected your affiliate
programs, your next step will be to develop a great web site.
Your web site must be specifically designed to sell the products
and/or services you’re selling.
If you sign up for a free Plug-in Profit site, you can skip this
section, as everything will be taken care of for you – from
enabling you to sign up with quality residual affiliate programs
to getting your web site set up – Stone takes care of everything.
Everything within your web site should have one specific purpose
-- getting your visitor to take action. Words are the most powerful
marketing tool you have. The right words will turn your visitors
into customers. The wrong words will cause them to click away
and never return.
Your words are the entire foundation of your business. Your product,
your web site and your marketing strategies all depend upon your
words. Fancy graphics don't make sales -- words do.
Every word, sentence and headline should have one specific purpose
-- to lead your potential customer to your order page.
Write your web site copy as if you are talking to just one person.
Identify a problem and validate that one visitor's need for a
solution. Continue to write and explain why your product is the
solution to their problem. Tell them exactly what your product
will do for them -- why it will solve their problems and how.
Pack your copy with benefits and more benefits. Write to persuade
-- that's the bottom line.
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